If you’re online, chances are you’ve come across the phrase “dopamine dressing”. A quick search of its hashtag on Instagram displays a catalogue of colourful outfits, bold jackets, bright colour-blocking and pattern mix-matching. Dopamine, known as the “feel-good” chemical, is a neurotransmitter in the brain responsible for motivation and pleasure. But how does this relate to fashion?
January 29, 2024