STYLE TRENDS | DOPAMINE DRESSING

Can Fashion Boost Your Mood?

If you’re online, chances are you’ve come across the phrase “dopamine dressing”. A quick search of its hashtag on Instagram displays a catalogue of colourful outfits, bold jackets, bright colour-blocking and pattern mix-matching. Dopamine, known as the “feel-good” chemical, is a neurotransmitter in the brain responsible for motivation and pleasure. But how does this relate to fashion?

Introducing “dopamine dressing”, the social media trend that suggests that your outfit can really influence your mood, read: wearing a bold and colourful look to brighten up a gloomy day. While there isn't a scientific study that looks at the correlation between dopamine and colourful clothes, we know fashion can have significant impact in our mood. For example, you may have felt a confidence boost when putting on your favourite pair of jeans (the ones that cinch and stretch in all the right places), or noticed that you're more likely to exercise after slipping into a cute gym outfit.

The truth is, fashion can be an outlet to express the way we feel, and in turn influence our mood. And while we're all for colourful outfits, dopamine dressing is not just for the colour-loving maximalists. We asked our followers over Instagram what dopamine dressing meant to them and the answers varied. Scroll down to see the most recurring responses.

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What does dopamine dressing mean to you?

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After asking our followers on Instagram to define dopamine dressing, an overwhelming amount of responses related this trend to a feeling, rather than an item of clothing. And we totally agree! After all, who doesn't love putting on an outfit that makes you feel like you're on top of the world? Whether you're in need of a confidence-boost for an upcoming presentation at work or simply looking to brighten up the gloomy days, engaging in some dopamine dressing might just be what you need.

Celebrating comfort.

Pale pink bold fuzzy rainbow fleck crew neck jumper_1
Pale pink bold fuzzy rainbow fleck crew neck jumper_2
Pale pink bold fuzzy rainbow fleck crew neck jumper_3
Pale pink bold fuzzy rainbow fleck crew neck jumper_4
Pale pink bold fuzzy rainbow fleck crew neck jumper_5
Pale pink bold fuzzy rainbow fleck crew neck jumper_1
Pale pink bold fuzzy rainbow fleck crew neck jumper_2
Pale pink bold fuzzy rainbow fleck crew neck jumper_3
Pale pink bold fuzzy rainbow fleck crew neck jumper_4
Pale pink bold fuzzy rainbow fleck crew neck jumper_5

Pale pink bold fuzzy rainbow fleck crew neck jumper

£75.00
Light blue velvet ribbed trousers_1
Light blue velvet ribbed trousers_2
Light blue velvet ribbed trousers_3
Light blue velvet ribbed trousers_4
Light blue velvet ribbed trousers_5
Light blue velvet ribbed trousers_1
Light blue velvet ribbed trousers_2
Light blue velvet ribbed trousers_3
Light blue velvet ribbed trousers_4
Light blue velvet ribbed trousers_5

Light blue velvet ribbed trousers

£85.00
Pale pink wool blend double button belted coat_1
Pale pink wool blend double button belted coat_2
Pale pink wool blend double button belted coat_3
Pale pink wool blend double button belted coat_4
Pale pink wool blend double button belted coat_5
Pale pink wool blend double button belted coat_6
Pale pink wool blend double button belted coat_1
Pale pink wool blend double button belted coat_2
Pale pink wool blend double button belted coat_3
Pale pink wool blend double button belted coat_4
Pale pink wool blend double button belted coat_5
Pale pink wool blend double button belted coat_6

Pale pink wool blend double button belted coat

£315.00

Gone are the days of "beauty is pain". Comfort and fashion do go hand-in-hand, and this year we're celebrating outfits that not only look good, but also feel good. From elasticated waistbands to oversized knits, you can tap into the dopamine dressing trend by opting for pieces that feel comfortable and cool.

Finding your own style.

Light blue intarsia diamond weave sweater vest_1
Light blue intarsia diamond weave sweater vest_2
Light blue intarsia diamond weave sweater vest_3
Light blue intarsia diamond weave sweater vest_4
Light blue intarsia diamond weave sweater vest_5
Light blue intarsia diamond weave sweater vest_6
Light blue intarsia diamond weave sweater vest_1
Light blue intarsia diamond weave sweater vest_2
Light blue intarsia diamond weave sweater vest_3
Light blue intarsia diamond weave sweater vest_4
Light blue intarsia diamond weave sweater vest_5
Light blue intarsia diamond weave sweater vest_6

Light blue intarsia diamond weave sweater vest

£95.00
Ivory and black trim double giant collar blouse_1
Ivory and black trim double giant collar blouse_2
Ivory and black trim double giant collar blouse_3
Ivory and black trim double giant collar blouse_4
Ivory and black trim double giant collar blouse_5
Ivory and black trim double giant collar blouse_1
Ivory and black trim double giant collar blouse_2
Ivory and black trim double giant collar blouse_3
Ivory and black trim double giant collar blouse_4
Ivory and black trim double giant collar blouse_5

Ivory and black trim double giant collar blouse

£135.00
Blue and white contrast stitch sweatpants_1
Blue and white contrast stitch sweatpants_2
Blue and white contrast stitch sweatpants_3
Blue and white contrast stitch sweatpants_4
Blue and white contrast stitch sweatpants_1
Blue and white contrast stitch sweatpants_2
Blue and white contrast stitch sweatpants_3
Blue and white contrast stitch sweatpants_4

Blue and white contrast stitch sweatpants

£95.00

Ultimately, dopamine dressing is all about finding your own personal style. Whether you’re a maximalist at heart, just adding a pop colour to your typically-grey winter wardrobe, or simply finding inner peace through minimalist neutral outfits, taking part in this trend starts with finding what makes you feel good. So tap into your inner fashionista and start making your own rules.

LAYER UP

Complete the look with a high-quality, warm coat. Whether it's a timeless trench coat, a faux fur lined style or a puffer, stay cosy all season long with our outwear collection.

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Khaki lined quilted corduroy collar coat_1
Khaki lined quilted corduroy collar coat_2
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Khaki lined quilted corduroy collar coat_6
Khaki lined quilted corduroy collar coat_1
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Khaki lined quilted corduroy collar coat_3
Khaki lined quilted corduroy collar coat_4
Khaki lined quilted corduroy collar coat_5
Khaki lined quilted corduroy collar coat_6

Khaki lined quilted corduroy collar coat

£295.00
Pale pink wool blend double button belted coat_1
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Pale pink wool blend double button belted coat_5
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Pale pink wool blend double button belted coat_1
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Pale pink wool blend double button belted coat_3
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Pale pink wool blend double button belted coat_5
Pale pink wool blend double button belted coat_6

Pale pink wool blend double button belted coat

£315.00
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Black single breasted buckle detail trench coat_9
Black single breasted buckle detail trench coat_10

Black single breasted buckle detail trench coat

£195.00

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