STYLE TRENDS | DOPAMINE DRESSING

Can Fashion Boost Your Mood?

If you’re online, chances are you’ve come across the phrase “dopamine dressing”. A quick search of its hashtag on Instagram displays a catalogue of colourful outfits, bold jackets, bright colour-blocking and pattern mix-matching. Dopamine, known as the “feel-good” chemical, is a neurotransmitter in the brain responsible for motivation and pleasure. But how does this relate to fashion?

Introducing “dopamine dressing”, the social media trend that suggests that your outfit can really influence your mood, read: wearing a bold and colourful look to brighten up a gloomy day. While there isn't a scientific study that looks at the correlation between dopamine and colourful clothes, we know fashion can have significant impact in our mood. For example, you may have felt a confidence boost when putting on your favourite pair of jeans (the ones that cinch and stretch in all the right places), or noticed that you're more likely to exercise after slipping into a cute gym outfit.

The truth is, fashion can be an outlet to express the way we feel, and in turn influence our mood. And while we're all for colourful outfits, dopamine dressing is not just for the colour-loving maximalists. We asked our followers over Instagram what dopamine dressing meant to them and the answers varied. Scroll down to see the most recurring responses.

2024.01.080081 1.jpg__PID:9ad7a16c-4f5a-489e-a93f-9d1e001d703c

What does dopamine dressing mean to you?

IMG_20240129_142109_071.jpg__PID:423932bc-c671-4473-97d4-14a611830177
IMG_20240129_142115_588.jpg__PID:3fd26a44-ceff-4db0-8964-3d8ceb8f3caa
IMG_20240129_142121_969.jpg__PID:32583be5-35a0-4c4a-a9e2-ca458e89860e

After asking our followers on Instagram to define dopamine dressing, an overwhelming amount of responses related this trend to a feeling, rather than an item of clothing. And we totally agree! After all, who doesn't love putting on an outfit that makes you feel like you're on top of the world? Whether you're in need of a confidence-boost for an upcoming presentation at work or simply looking to brighten up the gloomy days, engaging in some dopamine dressing might just be what you need.

Celebrating comfort.

Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper
Pale pink bold fuzzy rainbow fleck crew neck jumper

Pale pink bold fuzzy rainbow fleck crew neck jumper

£75.00
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers
Light blue velvet ribbed trousers

Light blue velvet ribbed trousers

£85.00
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat
Pale pink wool blend double button belted coat

Pale pink wool blend double button belted coat

£315.00

Gone are the days of "beauty is pain". Comfort and fashion do go hand-in-hand, and this year we're celebrating outfits that not only look good, but also feel good. From elasticated waistbands to oversized knits, you can tap into the dopamine dressing trend by opting for pieces that feel comfortable and cool.

Finding your own style.

Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest
Light blue intarsia diamond weave sweater vest

Light blue intarsia diamond weave sweater vest

£95.00
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse
Ivory and black trim double giant collar blouse

Ivory and black trim double giant collar blouse

£135.00
Blue and white contrast stitch sweatpants
Blue and white contrast stitch sweatpants
Blue and white contrast stitch sweatpants
Blue and white contrast stitch sweatpants
Blue and white contrast stitch sweatpants
Blue and white contrast stitch sweatpants
Blue and white contrast stitch sweatpants
Blue and white contrast stitch sweatpants

Blue and white contrast stitch sweatpants

£95.00

Ultimately, dopamine dressing is all about finding your own personal style. Whether you’re a maximalist at heart, just adding a pop colour to your typically-grey winter wardrobe, or simply finding inner peace through minimalist neutral outfits, taking part in this trend starts with finding what makes you feel good. So tap into your inner fashionista and start making your own rules.

LAYER UP

Complete the look with a high-quality, warm coat. Whether it's a timeless trench coat, a faux fur lined style or a puffer, stay cosy all season long with our outwear collection.

Shop Coats
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat
Khaki lined quilted corduroy collar coat

Khaki lined quilted corduroy collar coat

£295.00
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat
Beige lined quilted corduroy collar coat

Beige lined quilted corduroy collar coat

£295.00
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat
Brown high shine vegan leather coat

Brown high shine vegan leather coat

£305.00

Let's Socialise

We have some crazy new content in the works. We can't wait
to hear what you think. Join us there to be the first to know.

Join us on the gram