happy pride | out and proud
LET'S HAVE A KIKI
London Pride is a week away and we're ready for a day in the sun, honoring the ones that paved the way to equality and celebrating love with our community. Whether you're joining the crowds to watch the parade, enjoying a few tinnies in Soho Square or avoiding central London madness and opting for more alternative Pride events, we've curated a style edit to help you get all your Pride looks on point.
The set that keeps on giving.
We can't resist a bold print in bright colours and this co-ord is exactly that. The relaxed fit shirt and shorts work as a set for a low effort statement look and can be styled separately for a more low-key outfit.
More is more.
We're not shying away from colour this Pride month and these summer pieces in bright tones work perfectly to create a maximalist outfit.
Body ody ody.
We call it the It dress for a reason. Get ready to turn heads everywhere you go with our most flattering peek back dress (check the other colours too). Finish it off with simple gold accessories and black sunnies.
Wear the rainbow.
Get into the Pride spirit with a full rainbow look. Our rainbow striped tank pairs perfectly with these wide leg adjustable waist jeans (perfect to comfortably sit anywhere and everywhere).
WHAT'S NEW.
THE BEST OF THE DROP
We drop a new, limited edition collection every week. Constant newness - no end of season waste. Win-win. Check out the new drop online now or pop into any of our London stores for a browse.
Shop New In